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‘Fanciful’ comes to mind when I see this campaign. Who knew putting big red lips on a suit-wearing buffalo could make a campaign so fun?!

Seriously, though, this design isn’t just cute, it’s smart too. The team at Morph went to lengths to use text wherever possible (which we can’t encourage enough) and the content is exceptionally well organized. Eye-pleasing colors are used to highlight the main sections and the ‘click here’ links stand out, while not distracting from flow of reading.

Three cheers for a campaign that’s not only visually delightful, but fills you with an eagerness to read it!