1. Le Cordon Bleu New Zealand

    We spotted this email for Le Cordon Bleu New Zealand and instantly fell in love with the simplistic nature of the lightweight design. It’s mostly text, aside from the subtle images throughout the body and background that compliment the easy-reading nature of the invitation. A suggestion would be to add alt text for the header image, incase it doesn’t load, but aside from that, a simplistic, effective design.

    Editor’s note: This email also represents a gentler time. After New Zealand’s triumph over France during the recent Rugby World Cup, I don’t expect the French will have our neighbours over for dinner any time soon!

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  2. Didn’t notice the changes to the template editor? Excellent.

    If you've been following the blog, you've probably guessed that we've been a pretty busy bunch. Since the launch of our template editor and recently, the template builder, we've had loads of excellent feedback come in with the tide, which we've been responding to with a steady flow of improvements to the app.

    In our recent update, we've made a few usability improvements to the template editor. Most of these are so subtle that you probably won't notice them, but in a way, that's the point. For starters, we removed the distraction of having the sidebar slide in and out of view when editing the various parts of a template. Instead, we've made it sticky and constantly present. You didn't notice this, because you were focused on your work instead.

    We're also about making the editor more forgiving, so we've ensured that any content that gets entered into the sidebar is auto-saved. Consequently, this has eliminated the disruptive 'save changes' prompt when you move on to editing something else. Another prompt that we've given the flick is the one that appeared upon deleting an editable region. Instead, we've added an 'undo delete' link (pictured), should you change your mind.

    Undo delete in the template editor

    These three changes have been directly guided by your feedback, so we'd like to extend a warm 'thank you' for all your tweets, forum posts and emails. Recording and acting on your suggestions remains a priority even at this busy time of year, so if there's something you feel we could improve about the editor (or the app in general), be sure to get in touch with our team, or leave a note in the comments below.

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  3. City Farmers

    I admit it, I’m a sucker for companies that care about feedback. Here at Campaign Monitor, our customer’s opinions matter and I always stop and take notice when I see the same attitude from other companies, it says something about them. It doesn’t hurt when it comes in a nicely designed package either!

    The design for City Farmers by the Perth-based crew at Generator is subtle without images, but really holds together which is the important thing. I would have preferred that the click here link be text, though, so that nothing is lost in those image off situations.

    One thing that isn’t visible in the gallery view is the clever use of personalization. It isn’t just the typical use of a name (though that’s there), but they’re also reminding them of the specific store they shopped at and on what day. It reminds the subscribers and will help to get the best feedback possible.

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  4. Translating the templates in our builder - we need your help!

    First up, we'll come clean here. While our template builder has sped up the process of creating templates for many designers, the inclusion of English terms like 'Unsubscribe' and 'Web version' has made the resulting templates slightly tricky to use for customers who send their campaigns in Danish, Dutch or one of many commonly-used languages. Naturally, it wasn't long before we received feedback to this effect.

    If you send in a language other than English, we want to make things right by providing an easy way to have terms like 'Unsubscribe' and 'Web version' translated into your language. The thing is, we don't want to rely on robots or second-guessing, especially when there are great people like you who know what's best when it comes to email campaigns.

    For this reason, we would like to ask for your help in translating some of the default words and phrases that appear in our templates.

    Filling in the form below will only take a minute or two, but it will massively benefit designers and clients across the world. Once we've collected a variety of translations, we'll look towards adding a simple language selector to the template builder and taking the hard work out of localizing your campaigns.

    Finally, a big thank you for your feedback and for helping us improve. We owe a lot to our international customers and hope to return the favor by building a better app for everyone.

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  5. Morph

    ‘Fanciful’ comes to mind when I see this campaign. Who knew putting big red lips on a suit-wearing buffalo could make a campaign so fun?!

    Seriously, though, this design isn’t just cute, it’s smart too. The team at Morph went to lengths to use text wherever possible (which we can’t encourage enough) and the content is exceptionally well organized. Eye-pleasing colors are used to highlight the main sections and the ‘click here’ links stand out, while not distracting from flow of reading.

    Three cheers for a campaign that’s not only visually delightful, but fills you with an eagerness to read it!

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@tranhelen We don’t take submissions I’m afraid. You can certainly offer it on your website or even sell it on a template site, though. ^DP

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